FODMAPS: The Next Gluten-Free? (March 2018)
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Table of Contents
From Australia to the US to Europe, companies large and small are increasingly offering products that are low-FODMAP or FODMAP-friendly.
This report shows how FODMAPS is an opportunity for businesses both large and small. It explains the science, illustrates the trend with media research and nine brand case studies and sets out the strategies companies can follow to be successful.
FODMAPS is an eating pattern that has every chance of becoming as important as gluten-free. It is emerging rapidly and wise companies will take it seriously.
A low-FODMAP diet is a solution for sufferers of the digestive complaint irritable bowel syndrome (IBS) which affects one in seven adults worldwide.
But, like gluten-free before, it will appeal to the many people who want to improve their digestive wellness – the same people who currently turn to plant milks, probiotics or gluten-free for solutions.
The stars are well-aligned for FODMAP-friendly. It is backed by science, accepted by dietitians and gaining growing attention.
1. Why FODMAPS will be part of strategy
1.1 What exactly are FODMAPS?
1.2 Why FODMAPS could be the next gluten-free
1.3 FODMAPS is an emerging global trend
2. Three potential FODMAP strategies
3. FODMAPS in Australia
Case Study 1: Baker’s Delight Lo-Fo Bread takes FODMAPs to the masses
Case Study 2: Fodmapped pioneers with convenient, dedicated range
Case Study 3: Alpine breads harness sourdough methods to go low-FODMAP
Case Study 4: Foddies takes FODMAPs into food service
4. FODMAPS in the US
Case Study 5: Fody Food Co – FODMAPS the next step on from gluten-free
Case Study 6: Trueself Foods building a foundation for a new category
Case Study 7: Epicured meal delivery service the first in US to cater to low-FODMAP diet
5. FODMAPS in the UK
Case Study 8: Fodilicious combines freshness and convenience
Case Study 9: Schär first to launch low FODMAP range in UK supermarkets