Research - Drink Sector

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	Failures in Functional Foods & Beverages: And what they reveal about success (May 2009) The functional foods market is a complex one. Success with a new product or ingredient is rare. This unique 98-page report examines failures by functional brands and ingredients. It sets out the lessons that can be... Click to view table of contents
	Price: £ 190.00

	Gainomax: How to create an expert brand in sports nutrition (March 2009) Gainomax has shown how a brand can successfully broaden the market for a sports recovery drink, reaching beyond serious "elite" athletes to draw in occasional gym goers and other mainstream consumers... Click to view table of contents
	Price: £ 80.00

	Cranberries: How Ocean Spray made them the world's most successful superfruit (September 2008) Cranberries' rise to success as "the original superfruit" is well-known. Less well-understood is that cranberry sales actually declined for several years. That decline was turned around by a focus on innovative new product... Click to view table of contents
	Price: £ 80.00

	Research Report On Entry Into China's Dairy Market (July 2008) This report presents a full view of China's dairy market, provides analysis and suggestions on how to entering this fast growing market in China. The report includes analysis on market shares, competition, key players... Click to view table of contents
	Price: £ 360.00

	Probiotics: Successful Strategies from the Global Marketplace (April 2008) This report is written for anyone trying to develop an effective strategy in the challenging and fast-changing area of probiotics. It sets out the seven steps to creating a successful probiotic brand and describes... Click to view table of contents
	Price: £ 190.00

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