Research - Drink Sector

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	Marketing Kids' Healthy Beverages: Ten key case studies (September 2009) In the market for kids' foods and drinks, it's in beverages that you will find the most examples of success - and some of the smartest innovations. Click to view table of contents
	Price: £ 190.00

	Innocent Drinks: What makes Europe's fastest-growing smoothie brand so successful? (August 2009) For any company, large or small, looking to create a successful health proposition the story of the meteoric rise... Click to view table of contents
	Price: £ 380.00

	Energy shots: birth of a new premium-priced, high-growth category (July 2009) Strategies, trends and case studies from the US and UK. Such is the value to consumers of the proposition of a daily dose of energy with no added sugar that in the US alone this new category has soared to over $350... Click to view table of contents
	Price: £ 190.00

	Failures in Functional Foods & Beverages: And what they reveal about success (May 2009) The functional foods market is a complex one. Success with a new product or ingredient is rare. This unique 98-page report examines failures by functional brands and ingredients. It sets out the lessons that can be... Click to view table of contents
	Price: £ 190.00

	Gainomax: How to create an expert brand in sports nutrition (March 2009) Gainomax has shown how a brand can successfully broaden the market for a sports recovery drink, reaching beyond serious "elite" athletes to draw in occasional gym goers and other mainstream consumers... Click to view table of contents
	Price: £ 80.00

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